After five years of using the umbrella national trademark I Feel Slovenia, through a research study of the domestic business public, Slovenia verified what the importance of the I Feel Slovenia trademark is and the effect of Slovenia as a source country of products. Among other things, the study has indicated that when thinking about Slovenia, Austrians primarily think of the sea, Italians of the nature, British and Germans of the mountains and Japanese of the Lake Bled.

With its green-blue lake, the little island with its church and a medieval castle on the crags above, Bled is the most famous view of Slovenia. This tourist gem of international fame located at the edge of the Triglav National Park was among the nominees for seven new wonders of the World! In 2012, Bled prepared a new promotional film showing the natural beauty of Bled and its surroundings, emphasising the diversity, relaxation, sports challenges, cultural events and entertainment.

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